In-N-Out Amusement Tower

Theory Studio | Thou Shall Dine in Amusement | 2016


In-N-Out is overwhelmed by its own success -- for years they have served a growing audience with quality food, within a relatively humble architecture. This amusement tower embraces and celebrates the idea of the true In-N-Out experience. The In-N-Out we know relies on the impressive performance of the workers, and the In-N-Out of the future focuses on the performance of the customers. Suited at each level is different ways to order, dine, and experience the famous burger. The tower simulates the power of the machine, fueled by the cars of the visitors, as they journey up and down to experience each level as they choose.